Client
Capoloku
Successfully introduced culturally infused chocolate to a broader market, generating a 73% acceptance rate and sparking curiosity in 93% of initial users.
Release Date:
Stage
Industry:
Service
Spreading Cultural Awareness Through Flavor
Rick and his husband wanted to share the unique and adventurous flavors they discovered in Hawaii with the world, using chocolate as a cultural connector.
Their goal was to create a product that not only tasted good but also sparked curiosity and a deeper appreciation for the cultures it represented.
Turning an Experience Into a Product
While Rick, a seasoned chef, could easily craft the perfect chocolate for customers, turning his culinary experience into a widely embraced product required a different approach. To ensure the success of Capoloku in a competitive market, Rick needed to create a compelling brand identity and message that resonated with global consumers.
Crafting a Premium yet Accessible Cultural Experience
Iaculus focused on balancing the premium feel of Capoloku with cultural markings that made the product intriguing yet approachable. We built a brand identity that showcased adventure and exploration, reflected in the packaging and messaging. The goal was to not just sell chocolate, but to invite customers on a journey—one that linked taste to culture and left them curious to explore more.
Services Provided
Brand Strategy
User Research
Design Thinking
Stylescaping
Strategic Branding
Communication Strategy
Logo Design
Brand Identity
Design Systems
Messaging & Copywriting
Unveiling Curiosity and Cultural Connection
During the soft launch, Capoloku’s cultural storytelling through chocolate saw a 73% acceptance rate, surpassing Rick’s expectations. Even more impressive, 93% of those who interacted with the product expressed curiosity and openness to trying more adventurous flavors or gifting the experience to others. This strategy positioned Capoloku not just as a chocolate brand, but as a cultural adventure worth experiencing and sharing.
Rick. H
Co-Founder, Copoloku
