Client
OffsetX
Positioning OffsetX as the innovative go-to for carbon credit solution
Release Date:
Stage
Industry:
Service
Creating a Clear Path to Market for a Complex Product
OffsetX needed to translate their highly technical carbon credit solution into an easy-to-understand offering for industrial clients.
Their main goal was to create a brand and positioning that resonated with their ICP’s core values of seamless operation, environmental responsibility, and innovation while emphasizing the tax-free benefits.
A Technical Solution with No Market Resonance
Although OffsetX had developed a cutting-edge solution for carbon credit management, they struggled to connect with their ICP.
Their original brand was focused on technical elements, but it failed to communicate the ease, value, and environmental impact to potential customers.
OffsetX’s service providers lacked the strategic and identity expertise needed to build a brand that truly differentiated them.
From Tech-Focused to Client-Focused: Shaping OffsetX’s Market Position
Iaculus began by identifying what OffsetX’s ICP—industrial companies looking to manage carbon footprints—truly cared about:
ease of use
tax-free benefits
and environmental value.
We revamped their brand identity, moving away from the narrow focus on technical elements and creating a more expansive positioning.
This included redesigning their logo and visual elements to reflect innovation and seamless environmental development.
We refined their messaging, focusing on OffsetX’s vision and ability to make carbon credit management simple and valuable to clients, while highlighting the tax-free advantage.
Services Provided
Brand strategy
Brand Differentiation
GTM Strategy
Brand positioning
Brand Identity Revamp
Messaging Realignment
A Stronger Market Presence, More LOIs, and Clearer Brand Differentiation
Through our strategic overhaul, OffsetX saw a clear shift in how their brand was perceived.
Their new identity resonated with the market.
Internally, OffsetX gained a deeper understanding of their differentiation and future offerings, empowering them to confidently launch.
The brand strategy we crafted positioned them as a no-brainer solution for managing carbon credits, making them stand out to their ICP as the innovators they truly are.
Isaure Courcenet
Co-Founder OFFSETx
