Built a purpose-driven brand foundation for aligning vision, and offerings for long-term business growth.

Release Date:

Jun 3, 2024

Jun 3, 2024

Jun 3, 2024

Stage

Startup

Startup

Startup

Industry:

Energy Solutions

Energy Solutions

Energy Solutions

Service

Brand strategy & vision alignment

Brand strategy & vision alignment

Brand strategy & vision alignment

Executive Summary

Elysium Energy, a European startup driving hydrogen energy adoption through software solutions, sought Iaculus to ensure their business foundation aligned with their vision and values. Through a series of workshops, Iaculus helped solidify their purpose, mission, and culture strategy, creating a feedback loop that impacted every facet of the business—from hiring to investor communications.

Executive Summary

Elysium Energy, a European startup driving hydrogen energy adoption through software solutions, sought Iaculus to ensure their business foundation aligned with their vision and values. Through a series of workshops, Iaculus helped solidify their purpose, mission, and culture strategy, creating a feedback loop that impacted every facet of the business—from hiring to investor communications.

Executive Summary

Elysium Energy, a European startup driving hydrogen energy adoption through software solutions, sought Iaculus to ensure their business foundation aligned with their vision and values. Through a series of workshops, Iaculus helped solidify their purpose, mission, and culture strategy, creating a feedback loop that impacted every facet of the business—from hiring to investor communications.

Executive Summary

Elysium Energy, a European startup driving hydrogen energy adoption through software solutions, sought Iaculus to ensure their business foundation aligned with their vision and values. Through a series of workshops, Iaculus helped solidify their purpose, mission, and culture strategy, creating a feedback loop that impacted every facet of the business—from hiring to investor communications.

Building a Strong Brand Foundation for Hydrogen Energy Adoption
Building a Strong Brand Foundation for Hydrogen Energy Adoption

Goal

Goal

Goal

Goal

Aligning Vision, Values, and Offerings for Business Growth

Elysium Energy needed to ensure that their business was not only solving an energy problem but was also aligned with their long-term vision and values.

The goal was to create a foundation that unified the co-founders, the team, and future hires around a shared purpose and direction while guiding product offerings and market positioning.

Problem

Problem

Problem

Lack of Cohesion Around Purpose and Business Direction

Elysium Energy had a strong product offering in the hydrogen energy space, but as a company, they lacked alignment. The co-founders realized they needed a cohesive strategy that connected their vision, purpose, and business direction, not only for themselves but also for future hires, teams, and investors.

Without this, they risked miscommunication, misalignment, and slower growth in their mission to drive global hydrogen adoption.

Strategy

Strategy

Strategy

Strategy

Building a Purpose-Driven Brand Foundation for Scaling and Growth

Iaculus conducted in-depth workshops with Elysium’s leadership to explore their “why”—their purpose for existing as a business.

From there, we mapped out a vision, mission, and value alignment that ensured every aspect of their business worked toward a common goal.

This included developing a brand foundation that acted as a guiding document, laying out the company's cultural and strategic direction.

We created a feedback loop that allowed Elysium to continuously refine their offerings and align with their purpose, ensuring that their foundation remained strong as they scaled.

Services Provided

  • Brand foundation strategy

  • Brand Positioning

  • ICP Discovery

  • vision alignment

  • Brand Culture Creation

Results

Results

Results

Results

Clear Alignment, Visionary Cohesion, and a Roadmap for Future Success

Our work with Elysium Energy resulted in deep internal alignment among co-founders and team members. The brand foundation provided a clear, actionable document that guided everything from hiring to product development, ensuring every move the company made was purpose-driven. Elysium now has a roadmap for long-term growth, with clear steps to take in aligning their offerings, vision, and market approach. The clarity they gained gave them the confidence to scale their business with a stronger sense of purpose and unity.

Brand strategy for European startup driving hydrogen energy adoption
Brand strategy for European startup driving hydrogen energy adoption

Testimoney

Testimoney

Testimoney

Testimoney

Foivos Maniatis

Co-founder of Elysium Energy

The workshops with Arcui helped us bring clarity and direction to our company by identifying and highlighting our company values, vision and mission. Arcui is incredibly kind and fun to work with making the mentally intense process of deconstructing difficult topics and putting them into easy to understand sentences feel like play. Looking forward to collaborating more with him in the future! 

The workshops with Arcui helped us bring clarity and direction to our company by identifying and highlighting our company values, vision and mission. Arcui is incredibly kind and fun to work with making the mentally intense process of deconstructing difficult topics and putting them into easy to understand sentences feel like play. Looking forward to collaborating more with him in the future! 

The workshops with Arcui helped us bring clarity and direction to our company by identifying and highlighting our company values, vision and mission. Arcui is incredibly kind and fun to work with making the mentally intense process of deconstructing difficult topics and putting them into easy to understand sentences feel like play. Looking forward to collaborating more with him in the future! 

The workshops with Arcui helped us bring clarity and direction to our company by identifying and highlighting our company values, vision and mission. Arcui is incredibly kind and fun to work with making the mentally intense process of deconstructing difficult topics and putting them into easy to understand sentences feel like play. Looking forward to collaborating more with him in the future! 

Ready to scale your vision with Iaculus?

Ready to scale your vision with Iaculus?