Client
Koloso
Redefining Personalized EdTech Education with Clear Brand Strategy for Scaling
Release Date:
Stage
Industry:
Service
Executive Summary
Koloso, an edtech startup from South Africa, revolutionizes personalized education for schools, students, and parents. However, they struggled to communicate their value proposition, often being mistaken for an NGO or a service provider rather than a SaaS business. Iaculus stepped in with a brand strategy overhaul, leading to better ICP alignment, improved messaging, and increased school sign-ups with fewer hurdles.
Goal
Communicating Koloso’s Unique Value and Vision
Koloso’s goal was to reposition themselves as a leading SaaS platform in the edtech space, communicating their personalized education approach in a way that resonated with schools, teachers, and parents.
They needed a clear brand strategy that differentiated them from services and NGOs while highlighting their impact and profitability.
Problem
Misinterpretation of Koloso’s Value Proposition
Despite offering an innovative platform for personalized education, Koloso struggled to communicate its true value. Schools and potential clients misinterpreted Koloso as a service provider or even an NGO, rather than a scalable SaaS solution.
This misunderstanding led to friction in onboarding schools and slowed down their growth with users and investors, impacting their ability to scale.
Strategy
Creating a Cohesive Brand Strategy for Growth and Clarity
Iaculus conducted several intensive workshops with Koloso to identify the root of their communication issues.
We worked on clarifying their unique value proposition and realigned their brand messaging to reflect their status as a SaaS platform, not a service or NGO.
By crafting a brand foundation focused on personalized learning, innovative solutions, and impactful education, we helped them connect better with their ICP.
The new messaging and positioning made their offerings easier to understand and emphasized their business profitability and growth potential.
Services Provided
Brand strategy
Brand positioning
ICP Alignment
Foundation Scaling
Value Differenciation
Messaging alignment
GTM Strategy
PMF Strategy
Results
Accelerated Growth Through Clear Brand Messaging and Positioning
The updated brand strategy transformed Koloso’s ability to communicate with their market.
With clearer messaging, Koloso experienced a significant uptick in schools onboarding their platform and received more LOIs with less friction.
By aligning their brand with their true value, Koloso’s market perception shifted from a misunderstood service provider to a dynamic edtech SaaS leader, allowing for smoother scaling and a clearer path for future growth.
Testimoney
James Blewett
Co-Founder, Koloso
