Client
Seraph Essence
Repositioned self-care as a lifestyle necessity, doubling daily walk-ins and achieving quarterly goals within two months.
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Making Self-Care a Lifestyle Need
Seraph Essence wanted to shift from being seen as a luxury wellness brand to a necessity for busy, driven individuals. Their goal was to make self-care a lifestyle need that couldn’t be ignored, especially in a fast-paced city like New York.
Struggling to Stand Out in a Saturated Market
With many wellness brands offering similar products, Seraph Essence struggled to make self-care feel essential to their target audience. They needed a brand strategy that would position them as a must-have for people balancing stressful lives, rather than just another candle company.
Rebranding Self-Care as a Premium Lifestyle Choice
Iaculus developed a brand strategy that positioned Seraph Essence’s candles as not just products but enablers of peace, mindfulness, and premium self-care. We created messaging and a visual identity that spoke to overworked New Yorkers, making them crave moments of tranquility and personal rejuvenation. By focusing on the benefits self-care brings to personal freedom and well-being, the brand shifted into an aspirational necessity.
Services Provided
Brand Strategy
User Research
Design Thinking
Strategic Branding
Communication Strategy
Messaging
Brand Voice Map
Package Design
Go To Market Strategy
Doubling Engagement and Achieving Goals
Within just two months of rebranding, Seraph Essence saw double the number of daily walk-ins. The new brand identity and positioning resonated so deeply with their audience that they surpassed two quarterly goals in a fraction of the time. The brand transformation not only increased foot traffic but also strengthened their position as a leader in wellness and self-care in a highly competitive market.
Seraph Team
Co-Founders of Seraph
