Client
Tabby
Rebrand to successfully redefined how travelers in Europe connect with their friends
Release Date:
Stage
Industry:
Service
Creating a Brand That Resonates with Travelers
Tabby wanted a brand that captured the essence of what they offer—a fun, effortless way for people to travel with friends, even amidst their busy schedules. The challenge was not only to rename the company but to create a brand experience that would resonate deeply with their audience and inspire connection.
Aligning the Brand with Audience Values
The original brand name, Fly and Share, didn’t fully capture the excitement, fun, and emotional connection that Tabby wanted to inspire in its users. The brand needed a complete repositioning to better reflect its mission of making it easier for people to travel with friends and build lasting memories together.
Rebranding to Tabby – A Name, Mascot, and Journey
Iaculus took a holistic approach to the rebranding process, starting with the name Tabby. Inspired by Japanese culture, the name aligns with the spirit of travel and adventure while capturing the essence of fun and togetherness.
Services Provided
Brand Rename
Brand Strategy
Brand Positioning
Messaging
A Brand that Inspires Travel and Connection
The rebrand to Tabby was more than just a name change; it was about creating a cohesive brand identity that resonates with its audience. The new branding reflected the values of spontaneity, fun, and connection—perfectly aligning with the target market of busy travelers looking to make time for their friends.
