Client
The Bold Shift Club
Top 50 Most Played Podcast in Berlin for Design & Business in Just 2 Months!
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Empowering Life Changes Through Storytelling
The Bold Shift Club was created to inspire and guide people through life’s biggest changes—whether personal or professional. The goal was to build a platform where listeners contemplating a career shift, lifestyle change, or personal development could find actionable advice, relatable stories, and a community of support.
Bringing Shift Management to the Forefront
The challenge was to create a brand and podcast that would not only grab attention but also resonate deeply with individuals on the verge of major life changes. It needed to stand out from typical self-help podcasts by being raw, real, and provocative, all while offering practical advice that listeners could implement immediately.
Crafting a Bold, Provocative Identity
Iaculus helped build The Bold Shift Club from the ground up, focusing on a bold, engaging identity. We wanted the brand to spark conversation and evoke curiosity, making the podcast a “must-listen” for those seeking real change. The strategy included a clever play on the words "shift" and "shit," embracing the messy, imperfect journey of transformation in a way that felt relatable and authentic.
Podcast Design: A vibrant, eye-catching podcast logo and visual branding that reflected the boldness of the content.
Messaging: A clear, impactful message around making bold shifts in life, paired with practical, down-to-earth advice.
Awareness Strategy: Focused on creating a community of like-minded listeners who are either contemplating or have made life shifts, through targeted social campaigns, content marketing, and guest features.
Growth Loops: Leveraging word-of-mouth, audience feedback, and community engagement to create growth loops that would sustain and expand the podcast's reach.
Services Provided
Brand Strategy
Podcast Design
Messaging
Awareness Strategy
Rapid Success and Recognition
Within just two months of launching, The Bold Shift Club achieved remarkable success. It ranked among the top 50 most played podcasts in Berlin in the categories of Design and Business. This rapid rise in popularity can be attributed to the podcast’s unique brand identity, relatable content, and strategic awareness campaigns that connected deeply with its target audience.
The brand’s message of "making that bold shift" resonated with listeners across industries, and the provocative, no-nonsense approach made it a standout in the saturated podcasting market.
Listener
The Bold Shift Club
