Client
The Swiss Breed
Crafted an unconventional and captivating brand strategy for The Swiss Breed, turning healthy olive oil into an exciting, interactive experience with global appeal.
Release Date:
Stage
Industry:
Service
Revolutionizing the Concept of Healthy Branding
The Swiss Breed didn't want to follow the conventional route of presenting their olive oil as just another healthy product. They aimed to disrupt the market with a fresh, exciting approach that left a lasting impression on their audience, turning olive oil into a product people would engage with, talk about, and remember.
Struggling to Break Away from Conventional Healthy Branding
The Swiss Breed was tired of the traditional, bland "healthy" marketing that dominated the olive oil market. They wanted to do something bold, something fun, that would make their brand stand out from the competition. However, they had no clear direction on how to communicate their uniqueness while staying true to their Swiss roots and the high-quality products they offered.
Bringing Frankenstein to Life with Bold Branding and Packaging
Our strategy was simple yet daring. We tapped into an unexpected cultural reference—Frankenstein, who, like The Swiss Breed, has roots in Switzerland—and used it to craft a logo and brand story that caught people’s attention. The logo was bold, the packaging was playful, and the messaging focused on the energy, vitality, and excitement behind the product. By weaving in the rich history of both olive oil and Swiss heritage, we created a relatable yet unconventional experience that captivated users from the start.
Services Provided
Brand Strategy
Brand Positioning
User Research
Strategic Branding
Communication Strategy
Package Design
Growth Loops
Go To Market Strategy.
Turning Curiosity into Brand Engagement and Loyalty
The results were remarkable. 86% of users found the product intriguing from the moment they saw it. Many customers engaged with the bottles and purchased them before fully understanding the product, drawn in by the story, the messaging, and the unique visual experience. The strategy helped The Swiss Breed move beyond being just another olive oil brand—it became a memorable, interactive experience that resonated with global audiences, creating lasting brand loyalty.
Founder
The Swiss Breed Team
